I think the brands have understood the potential of reaching overseas customers and they are using the web as a mean to show the products to all over the world. It makes sense because the Japanese companies make amazing products that deserve to be sold and used by anglers worldwide.
One of the latest companies to open an English site is Angler's Republic. A very reputable company that makes mostly rods. They have an extensive line of products ranging from trout rods to jigging.
Give it a look.
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