I was checking IMA's website and clicked on this interesting page. It is all composed by images so I couldn't translate any text via google, but the idea looks clear enough. IMA has started a project aimed at reducing the pollution created by thousands of PET lure packages that are thrown away in the garbage every year.
They basically invite everyone to collect the empty lure packages and mail them to a specific address (IMA Head Quarters?). For every 10 packages sent back they give you a small promotional gift. Sounds just right.
Well done!
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| Reduce garbage, for the future. |
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| Some of the IMA's packages. |
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| Collect 10 packages and mail them. |
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