I have already praised DUO's marketing efforts on the social network (see here). The company is implementing an aggressive marketing strategy on facebook in order to reach effectively an international audience.
The official facebook page they recently opened is maintained by DUO's marketing staff and is getting new users everyday. Right now they have about 1205 likes but the number is increasing everyday.
The page is full of nice DUO lures photos, amazing fishes, news from the headquarters, and most important, from time to time you will see some interesting contests where DUO gives you the chance to win some cool prizes. I like seeing many DUO enthusiast use the wall to share their passion for lure fishing and lures. This is what creates a good community and brand loyalty!
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